Business & humanity are not separate

The prevailing view of business and nature as a battleground of competing species, each fighting to survive, is a narrow view of a more complex picture.

There is a current belief that only the fittest survive, the strongest, leanest, largest, perhaps meanest – whatever beats the competition.

But in healthy, thriving natural systems it is actually the 'fitting-est' who thrive. By fitting-est we mean the ability to be able to work in harmony with your surroundings, and not trying to beat them into submission on a daily basis.

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We work with our customers, not for them.

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#dotherightthing      #shoplocal

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